animaexnihilo:

We’re merely a couple weeks away from the release of Disney’s John Carter and I’m willing to bet that a good deal of the general public still has no idea what this movie is about. The previous trailers and TV spots have tried in vain to sell the film as a big action-adventure pic, but none of that matters if your audience doesn’t understand why there are a bunch of CG people monsters hanging out in the desert. A fan-made trailer for the film has recently hit the web and it’s leagues better than what the Disney marketing machine has come up with. It clearly sets up the story and rightly sells the Edgar Rice Burroughs adaptation as the precursor to basically the entire sci-fi genre. From Star Wars to Avatar, Burroughs’ source material served as the inspiration for some of the world’s most beloved sci-fi stories, and finally the tale that started it all is getting a film adaptation of its own. That’s how the movie should have been sold.

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